Saturday, July 11, 2009

Quintessentially Canadian

I had been following this story in the newspaper over the last few days but never bothered to go find the YouTube video until a friend emailed the link.

Now having viewed the vid, I have no choice but to blog it. Not because I particularly like the song (it's a little too country for me) but because it's so quintessentially Canadian.

Some people, they say, get mad.

And some, they say, get even.

But Canadians, well, we'll get even eventually. In a round-about sneaky nice kind of way. When and how you least suspect it.

Just ask United ... $3,000 later. After all, doing the right thing and repairing the guitar in the first place would have only cost them $1,200.

But all is not lost for United. Apparently, the video is now going to be one of their training tools. According to Rob Bradford, managing director of customer solutions at United, “It could be used to improve the way passengers are treated around the world”. You think?

One Taylor guitar ... $3,500

Repairs for said guitar ... $1,200

Amount of United's donation to the Thelonious Monk Institute of Jazz ... $3,000

Publicity generated for Dave Caroll's band (after over 2,000,000 hits on YouTube) and the sight of United's mad scramble to save it's public face ... Priceless!

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